Back for a third summer at La Réserve à la Plage, Loro Piana brings Italian elegance and relaxed summer living to the French Riviera with a unique experience. ​Located along the Pampelonne beach, between fragrant pine groves and the sparkling blue of the Mediterranean Sea, La Réserve offers the perfect setting for Loro Piana’s seasonal experience.

The atmosphere is one of serenity and style, where natural light, clean lines, and the charm of the Côte d’Azur converge. Within this timeless space, Loro Piana unveils a summer capsule that blends tradition with contemporary elegance as an ode to the Riviera lifestyle.

The beach club is transformed with the Maison’s motifs and signature white and kummel tones, while the pop-up boutique showcases a refined selection from the Resort 2025 Collection. Beyond the setting, the brand also showcases its Summer Resort Collection, featuring flowing silhouettes, breathable cashmere, linen blends, and sun-washed neutral tones. Every detail reflects the house’s dedication to craftsmanship, understated luxury, and the art of slow living.

Since 2023, the celebrated Italian luxury brand has chosen this exclusive destination in the South of France to express its unique vision of effortless sophistication and refined coastal living.