The Fendi Fall 2025 ad campaign draws inspiration from a vision shaped by memory, family, and form. Silvia Venturini Fendi turns to personal recollection to guide the House through its centenary year.

Set in a luxurious, amber-toned room, the campaign stars Vittoria Ceretti, Liu Wen, Lulu Tenney, Sora Choi, Ajus Samuel, and Libby Taverner. Each model embodies a different facet of Fendi’s legacy, from sharp tailoring to dreamy textures.

The mood is vintage glamour meets modern edge. A deep forest green blouse paired with sleek trousers exudes quiet power. Meanwhile, fluted dresses, satin wedges, and ombré knits add movement and softness. Rich hues like terracotta, dusty rose, and chocolate echo Roman sunsets.