The Chanel Fall 2025 ad campaign captures model Mona Tougaard moving through Paris’ romantic backdrops with nonchalant grace, shot by Mikael Jansson. It is creating a mood, a mise en scène, a collection that reveals itself gradually.

Each outfit combines classic Chanel codes with a street-slick edge. Chanel’s love of trompe l’œil is out in full force, but with a streetwise attitude. Tougaard is styled in textured jackets, structured skirts, and sharp silhouettes, all featured in moody blacks, shimmering golds, and touches of crisp white.

Through this collection, accessories have outgrown their causal supporting role. Velvet-bow ankle boots, giant totes disguised as bows, and tweed gloves all pull focus. Jewelry is intentional, worn in multiples, layered to excess, and designed to move with the body. There is a rock-and-romantic duality to Tougaard’s styling that feels modern without losing that signature Chanel lure.

A slouchy quilted tote is seen with just enough hardware to feel tough. A glossy gold mini bag steals the show, while swinging pearls, including the brand’s now-viral minaudière shaped like giant beads, bring playful drama.