Photographed by Oliver Hadlee Pearch, the Maison Kitsuné Fall 2025 ad campaign takes place in a classic Parisian haussmanian apartment overlooking the Tuileries gardens — an intimate, sophisticated setting that reflects the spirit of the collection.

The collection explores a new chapter: one that blends the timeless codes of French elegance with the confident charm of a collegiate wardrobe. The result is a silhouette that feels polished yet spontaneous a refined take on the preppy aesthetic, reimagined through the Maison’s playful and modern lens.

In both menswear and womenswear, classic staples are revisited and softened: jackets are gently structured, shirts are oversized yet precise, and knitwear is both tactile and relaxed. Feminine details appear in sheer jerseys, wintery ribbing, and flowing silhouettes designed to transition effortlessly from day to night. Denim, sourced from Italy, confirms its place as a new house essential, while accessories like the Edie and Casey bags bring function and polish to the wardrobe. Footwear completes the look with urban practicality and Parisian flair.

Maison Kitsuné Fall 2025 is an ode to a certain Parisian confidence, rooted in tradition but never constrained by it. Embracing contrast, humor, and elegance, the collection captures the many faces of the Maison, and of the fox itself: agile, spirited, and always ready to surprise.