The Zimmermann Fall 2025 ad campaign draws inspiration from 1970s Australian mystery movie, “Picnic at Hanging Rock.”

The collection follows the film’s journey from light, innocence and frivolity evolving into something darker and more mysterious, expressed through color, silhouette and movement.

Romantic, and dramatic proportions create a hypnotic state of dressing. There is a growing sense of eeriness as the tension between lightness and darkness builds. Textures build throughout the collection from delicate and innocent to something more substantial, and evocative. Signature sleeves are otherworldly – shape shifting as the collection evolves, but always billowing and bold.