Rosalía’s New Balance debut reflects the celebration of independence that the New Balance brand has represented since 1906.

“My love for fashion and design has only grown over the years,” Rosalía said in a press release. “I’ve always been a fan of New Balance, and that’s why working with the brand is especially exciting for me. I love how New Balance has brought sport and culture closer together in recent years and I couldn’t be more excited and grateful to be an ambassador.”

The pop star sets off on a journey from the New Balance headquarters to New York City, where she delivers a mysterious package, eventually shown to contain a painting of the New Balance x Rosalía logo. Throughout, she wears the 204L, a new lifestyle sneaker with a thin sole apropos of trends launching in July.

“We are honored to welcome her into our family with the goal of personifying her creativity, unique individuality, and courage to defy convention. Rosalía is much more than a globally renowned cultural icon. She doesn’t follow trends, she creates them. Together, we will rewrite the rules through a coauthored strategy focusing on product and storytelling — being atypical is what unites us,” said Chris Davis, New Balance brand president and chief marketing officer.