Emma Stone and Hoyeon perfectly embody enchantment and adventure spirit of the the Louis Vuitton Fall 2025 ad campaign celebrating the House’s dear art of travel echoing to the railway wanderings and train platforms. Nicolas Ghesquière composed a multitude of stylistic narratives as a tribute to the euphoria, melancholy, and anticipation that define the experience of travel.

Appearing in the campaign, Express, the latest signature bag by Nicolas Ghesquière, symbolizes the rise of transportation that blends of adventure and wonder, a new chapter through which Louis Vuitton crafts luggage that is at once sophisticated, feminine, and functional. An intuitive blend of elegance and excellence, Express – which was the original name of the 1930s iconic Speedy bag – is designed in grained leather and velvet calfskin, enhancing the timelessness of its shape.

The Fall Winter 2025 collection and the Express bag will be available for digital preorder starting July 25th accompanied by an exclusive pre-launch in a selection of stores worldwide. The collection will then be globally available starting August 1st following print insertions on July 15th. The campaign will be complemented by the leather goods campaign in October.