Brought to life by Donatella Versace, and a formidable family of close collaborators and friends, the Versace Fall 2025 ad campaign celebrates freedom and fearless self-expression.

“The energy on this campaign was extraordinary. It was all about friendship, loyalty, and love. These images were created to celebrate the soul of the Versace woman. Her strength, her spirit, her attitude, and her heart. Every collection is a story, and this campaign is the story of Versace. Inspiring the present and anticipating the future,” said Donatella Versace.

The campaign features long time freinds of the House including Claudia Schiffer, Kate Moss, Kristen McMenamy, Amber Valletta, Natasha Poly, Saskia de Brauw, Liu Wen, Mica Argañaraz, Anok Yai, Mila Van Eeten, and Jacqui Hooper.

The campaign, captured by long-standing collaborators Mert and Marcus, stands as a proud celebration of Versace’s uncompromising spirit, empowering unapologetic self-expression on the cusp of an exhilarating new chapter.