The Fendi Spy Bag as the ultimate object of desire for the next generation of accessory obsessives, and for the girls who never stopped loving it since the early aughts.

The campaign invites you to be a voyeur in the investigation as we enter the world of a modern-day handbag hacker. A collector on the hunt, scanning surveillance feeds around the world to locate her next prized possession: the Fendi Spy Bag.

Photographed and directed by Stevie Dance and styled by Anna Trevelyan, the campaign stars some of today’s reigning It-girls: Amelia Gray, Xiao Wen Ju, and Gabbriette. Amelia brings her raw edge and rising-star power, Xiao embodies effortless cool with global influence, and Gabbriette captivates with her mysterious allure and goth glam beauty. Together, they channel the unmistakable presence of the reimagined icon: Fendi Spy bag.

The Fendi Spy bag originally introduced in the early 2000s, quickly becoming a phenomenon. A carryall or a shield from the paparazzi? This Y2K icon, loved for its soft silhouette and secret compartments. It defined an era filled with playful sophistication. A bag with a level of intimacy like no other.