RE/DONE steps into Summer 2025 with a new campaign that captures the brand at its most elemental: iconic, essential and unmistakably Californian.

Styled in the brand’s cult-favorite upcycled Levi’s, Hanes essentials, and Re/Done Vintage, the campaign also debuts a lineup of new summer staples including breezy terry cloth separates, the relaxed Surf Pant, and sun-bleached whites designed for long beach days and warm summer nights.

“This season is about reconnecting with our roots; California, denim, and the stripped-down authenticity that made Re/Done a cult brand from day one,” says Phillip Prado, CEO of Re/Done. “With Alessandra and Zoë, we’re not just looking back, we’re honoring the brand legacy while pushing it into the future.”

Captured in a visual language that is both effortless and elevated, the campaign radiates the warmth and nostalgia of a lazy drive down the PCH, salty swims, and the timelessness of good denim worn the right way. Ghertner’s signature gaze brings emotional depth to every frame, balancing editorial sharpness with a deeply personal sensibility.

Summer 2025 marks more than a campaign – it signals the beginning of a new chapter for Re/Done.