The Roger Vivier Pre-Fall 2025 campaign is conceived by Gherardo Felloni as both homage and provocation, shot inside a hôtel particulier and along hushed city streets.

Three women embody the spirit of the campaign: Louise de Blegiers, with a modern intensity beneath her quiet poise; Zoé Adjani and Léa Rostain, actresses whose presence distills softness and edge. Parisian by birth or by affinity, these are not women who perform femininity—they reinvent it.

Iconic creations tilt toward surprise: the Belle Vivier pump in wine-dark burgundy; a cream slingback shocked with green at the buckle; woven leather shoes and bags echoing the tactility of café rattan chairs. New forms bring new freedoms: a low-soled sneaker, featherlight and discreetly subversive; a ballerina-sneaker hybrid that reworks early-2000s codes with Vivier’s restraint and irony. From the archive, a cleated sole grounds classic moccasins in leather and suede—shoes for cities, salons, and conversations. Efflorescence stilettos in satin, brooch-like buckles on Jewel bags, silver and green Mary Janes glimmer with quiet defiance. Crystal-pinned barrettes, embroidered gilets and belts shimmer not as decoration, but punctuation.

The Vivier woman curates, collects, contradicts. She wears the shoe first—and builds her silhouette around it.