Created by Pharrell Williams as part of the Fall 2025 men’s collection, the emblematic Louis Vuitton ButterSoft runner fuses the studies of streetwear and dandyism and is proposed in twenty-four variations.

The sneaker takes its name from the buttery leather in which it is crafted – a material that embodies the House’s exceptional savoir-faire and amplified attention to detail at the core of its construction. A reflection of its emblematic qualities and versatile form, the twenty-four runners are presented in a wealth of colorways and compositions – from deep nuances to light pastels – including versions adorned with the Louis Vuitton Monogram. The sneaker carries an LV logo on the side of the upper and a Phriendship silhouette of Pharrell Williams’ face on the tongue. Crafted by the Italian artisans of Louis Vuitton, the sneaker is structured in super soft, buttery leather for a pillow-y effect and set on a rubber sole carved in the grain de riz of the Damier pattern.

Illustrating the history of streetwear and its impact on contemporary dress codes, the design is rooted in the leather sneakers first adapted from sportswear into the everyday wardrobe in the 1960s. Mirrored in the spirit of the styles popularized by the hip-hop community in the 2000s, the LV BUTTERSOFT Sneaker pays homage to the streetwear culture that nurtured Pharrell Williams.