While anchored at 31 rue Cambon, in Gabrielle Chanel’s apartment, the Chanel Pre-Fall 2025 collection is set free before the big 19th century Coromandel screen, whose lacquered panels illustrate the enchanted landscapes of West Lake in Hangzhou. It was there, on Lake Xihu, at dusk, that the Métiers d’art show took place and where Mikael Jansson shot the images for the campaign.

In a dialogue between two continents and two eras, the slender, poetic silhouettes advance, worn by Chanel ambassadors Tilda Swinton and Liu Wen and model Lulu Tenney.

The campaign is imbued with a mysterious allure dominated by a deep, textured, almost liquid black. Eveningwear is sensual with a belted satin blouse embellished with velvet lace flowers, whose transparency reveals a vest top beneath embroidered by Lesage. Necklaces by the goldsmith Goossens mix grey, midnight blue and aged gold to evoke the scintillating star-lit sky. The morning mist settles on an ivory blouson jacket in fully pleated silk satin, accompanied by matching trousers with a flowing, luminous line.

From a folding screen to a landscape, from a dream to a silhouette, Chanel has created a new visual escapade devoted to an imaginary and poetic journey.