Miu Miu reopened its London flagship on New Bond Street unveiling a newly conceived retail concept based around a sense of cultural exchange, conversation and the gathering of a spirited and intelligent, thoughtful community in a warm and welcoming environment. The space is harmonious while upholding the contrasts at the heart of this name: dreams and reality, history and experimentation, femininity and playful rebellion co-exist.

A proudly modern and minimal space, the lower floor has an industrial metal floor, a bright ceiling and signature pale blue walls, punctuated by wooden beams and shelving for warmth. For the first time, shocks of vivid yellow and green are introduced into the environment. A metal staircase leads up to the first floor where Miu Miu clients will experience a more intimate and homely atmosphere. A hanging rail travels along the walls accompanying customers through interconnecting lounges composed of groups of specially curated seating and carpets in varying shapes and shades.

To mark the opening, the store offers an exclusive worldwide preview of the new Miu Miu Upcycled collection, created in collaboration with costume- production- and set-designer Catherine Martin.