BURBERRY FESTIVAL AD CAMPAIGN FEATURING AN ALL-STAR CAST

BURBERRY FESTIVAL AD CAMPAIGN FEATURING AN ALL-STAR CAST

Burberry celebrates festival season with a campaign headlined by Liam Gallagher, Goldie, Chy Cartier, Seungmin, Loyle Carner & More.

June 10, 2025

The Burberry Festival campaign celebrates British identities, united by a shared belief in the power of live music and echoes Burberry as the essential look of the festival scene and mirrors the attitudes and dress codes of the 1990s – seen now.

“Think of the campaign like a collage,” says Chief Creative Officer, Daniel Lee. “Candid moments capturing off-duty fans and headline acts in between gigs.”

Shot against a set of sound systems, stages and mud, the films, by director Kim Gehrig, and portraits, by photographer Drew Vickers, feature talent from the worlds of music and modelling – including Liam Gallagher, Goldie, Seungmin, Loyle Carner, Chy Cartier, John Glacier, Cara Delevingne, Alexa Chung, Lennon Gallagher, Molly Moorish-Gallagher and Gene Gallagher.

New Highland handbags come in jacquard-woven Burberry Check with a coated finish for unpredictable British festival weather. Packable capes and hooded jackets come in Burberry Check and solid colors. Mini kilts and rubber boots are worn with leather jackets, fleeces and a trench in washed satin. Burberry Check in heritage and seasonal colors elevate tank tops, polo shirts and bikinis. Reprising an archival motif first seen on Burberry bags in the 1980s, the Knight stamp is amplified on cotton jersey T-shirts or as a subtle emblem on jackets and accessories.

Many looks are worn with the Marsh rubber boots in Burberry Check. See also the Moor hiking boots, leather Potter and suede Urchin clogs. Plus, the Terrace and sporty-mesh Matrix sneakers. Curved crossbody bags in Burberry Check and quilted Horseshoe styles are inspired by rainwear. For jewelry, shield motifs come in sterling silver alongside frog and horse charms that draw from British nature.

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