BOSS opens of its newest store at Royalmount in Montreal, introducing a bold and contemporary design concept that redefines the shopping experience.

The store blurs boundaries to reflect today’s 24/7 lifestyles, inspiring customers to wear BOSS for all occasions. Through storytelling and a seamless customer journey, the store aims to guide customers to confidence and self-expression through finding their BOSS style.

The store’s visual identity creates a warm and sophisticated atmosphere, combining parquet wood flooring with black high-gloss surfaces for a striking contrast. The color white balances the overall look, adding a sense of elegance and clarity. Wooden wardrobes, spacious seating zones, and comfortable fitting rooms enhance the inviting ambiance, encouraging customers to linger and explore.

Digital touchpoints are seamlessly integrated throughout the store, allowing customers to discover more details about the collections and receive personalized outfit recommendations.

BOSS is made for bold, self-determined individuals who live life on their own terms, with passion, style, and purpose. Collections offer dynamic, modern designs for those that embrace who they are fully and unapologetically: as their own BOSS.

The brand’s heritage tailoring, performance suiting, casualwear, denim, athleisure, and accessories cater to the style needs of the discerning consumer.