Jacquemus brings its sun-drenched aesthetic to Monaco in an exclusive collaboration with Monte-Carlo Société des Bains de Mer, offering an immersive experience that blends fashion, luxury, and coastal charm. The collaboration reimagines key spaces across the property—most notably the Beach Club’s pier and Pool Café—with chic design elements that evoke the effortless glamour of the South of France.

At the heart of this creative fusion is a striking new visual identity. Sunbeds, parasols, and towels now appear in joyful banana yellow or in the sophisticated black and coconut milk stripes inspired by the brand’s “La Croisière” collection, unveiled in January 2025. These design details bring a playful yet polished vibe to the pier and continue through the Pool Café, creating a cohesive and memorable atmosphere.

The Pool Café, a favorite among guests, has been transformed with striped umbrellas and plush cushions that echo the same design language. Here, the laid-back luxury of beachside dining is infused with a heightened sense of fashion-forward elegance, making it the perfect spot to unwind between sunbathing and shopping.

Beyond the pier and café, Jacquemus introduces two new boutiques housed within the Monte-Carlo Beach Club. These spaces are curated to feel like a glimpse into the designer’s personal world. Inside, guests will find carefully selected furniture, art by Renoir and Matisse, and a collection of books that reflect the spirit of Provence—an area deeply tied to the Jacquemus brand identity.

Guests will find themselves slipping easily into the Jacquemus world, whether lounging in the sun, enjoying a fresh Mediterranean lunch at the café, or browsing through limited-edition items at the boutique.

The Jacquemus installation is available for a limited time, running through October 7, 2025.  The boutiques are open daily and are located at Monte-Carlo Beach, Avenue Princesse Grâce, Roquebrune-Cap-Martin.