The Jean Paul Gaultier Pre-Fall 2025 built around the four elements – water, fire, earth, and air – each evoked through materiality, movement, and mood.

This elemental force is channeled through Gaultier’s signature language: sculptural corsetry, precise tailoring, and optical trompe-l’œil illusions that blur the line between garment and fantasy.

The campaign explores the lines between fantasy and reality, offering a glimpse into the Jean Paul Gaultier universe. Embodying a modern-day showgirl, Jennie brings her iconic personal style and fearless persona to the House’s bold spirit and sensual allure. She gives a new form of expression to each look, fostering a dialogue between the brand’s rich heritage and contemporary fashion landscapes. An homage to identity through the medium of performance, the campaign presents the elements as pieces made to be felt, lived in, and celebrated.

“This campaign felt like stepping into a dream. Every look had its own energy—fluid, fiery, grounded or light—and I loved expressing all those sides of myself through Gaultier’s incredible designs,” said Jennie. “Jean Paul Gaultier has always inspired me to be bold, and this was truly a celebration of that spirit.”