The Bottega Veneta ‘Craft is our Language’ campaign marks the 50th anniversary of the house’s iconic leather weave, Intrecciato.

In still images and film, the campaign features Bottega Veneta artisans alongside outstanding practitioners across art, film, fashion, literature, music, and sports. These include singer-songwriter and record producer Jack Antonoff, director Dario Argento, designer Edward Buchanan, artist and sculptor Barbara Chase-Riboud, singer-songwriter Neneh Cherry, filmmaker and creative Dave Free, model and actress Lauren Hutton, singer I.N, actor Troy Kotsur, actress Vicky Krieps, actor Terrance Lau, actress Rie Miyazawa, actress Julianne Moore, tennis player Lorenzo Musetti, actress Shu Qi, writer Zadie Smith, singer-actress Thanaerng, recording artist and producer Tyler Okonma and conductor Lorenzo Viotti.

Presented in both individual and paired compositions, ‘Craft is our Language’ stages a dialogue between maker and wearer, artist and artisan, hand and mind.

First introduced in 1975, Intrecciato likewise combines deep artisanal knowledge with artistic imagination and a defining expression of Bottega Veneta’s founding principles of craft and creativity. The practice involves hand weaving slender leather strips, called fettucce, into a leather base panel, or around a wooden mold. The method draws on a long Italian tradition of weaving and the leatherworking expertise of Bottega Veneta’s native Veneto region.

As it celebrates the 50th anniversary of the Intrecciato leather weave, ‘Craft is our Language’ also reflects Bottega Veneta’s Italian roots and its ongoing celebration of Italian creatives and thinkers. ‘Craft is our Language’ will also include a book, to be released in September alongside a second instalment of images and films, featuring an additional cast of talents.