The Salvatore Ferragamo story is interwoven with Hollywood: the place where Salvatore Ferragamo first made his name as “shoemaker to the stars.” For the Salvatore Ferragamo Pre-Fall 2025, the house returns to its roots, reflecting that relationship  with Hollywood through the lens of renowned Italian filmmaker Alice Rohrwacher.

“We wanted to create a story that felt very Italian but was based around Hollywood cinema,” explains Ferragamo creative director Maximilian Davis. “Alice has a very strong point of view, as well as a sense of humor and charm to her work. She can take a specific time and make it feel modern – and that’s exactly what we want to do.”

Drawing on the timeless elegance of silver screen sirens, Angelina Kendall is caught in a moment of preparation for her on-set appearance: her face being powdered, her Gancini slingback being polished; her purse being grabbed as the clapperboard is struck and she makes her way in front of the lens.