The Coach x WNBA campaign aims at championing courageous self-expression, the films amplify the stories of these five players through the lens of personal style. In featuring athletes who bridge the worlds of sport and fashion to embrace all of who they are, the campaign speaks to Coach’s grounding purpose, the Courage to Be Real, a platform meant to inspire people to confidently explore all the facets of their identity.

Directed by Vivian Kim and photographed by Heather Hazzan, the content was captured at the Jersey City Armory and includes direct-to-camera interviews, moving image and stills. In the films, Bueckers, Citron, Iriafen, Morrow, and Van Lith speak to the ways self-expression is integral to their identities as players and as people, and the ways their style also helps build their confidence as they embark on the next and biggest stage in their careers so far.

Underscoring Coach’s role as the Official Handbag Partner of the WNBA, the players are outfitted in a selection of the brand’s latest and most iconic styles, chosen in a collaborative process between the players and Coach Creative Director Stuart Vevers. These include a selection of Tabby, Empire and Brooklyn bags, as well as pieces from Coach’s Fall 2025 Runway Collection mixed in with evergreen classics.