Guerlain‘s collaboration with Charlotte Le Bon is united by a passion for Nature and Art as they share the desire to celebrate and preserve what inspires them. Charlotte Le Bon’s free and multifaceted creative approach echoes the Maison’s philosophy, which has been committed for more than 15 years to helping to protect biodiversity.

“Nature has boundless evocative powers and is both my refuge and my muse. I’m extremely proud to become Guerlain Bee Ambassador, a role that will allow me to connect with a wider audience, especially concerning bees, which hold an absolutely vital place in our ecosystems,” said Charlotte Le Bon.

A witness to its time that is now endangered, the bee is the focus of three meaningful Guerlain initiatives: the Guerlain for Bees Conservation Programme, which works to protect them; Women For Bees, which combines biodiversity protection with women’s empowerment; and the Bee School, which educates future generations about the future of bees and the importance of protecting them.

To mark World Bee Day, Guerlain is forging a new link between nature, science, and knowledge by evolving its Bee School program with Guerlain’s support of the Espace pour la Vie Foundation. The Montreal Insectarium is developing brand new educational content, expanded to include wild bees and other pollinators. By focusing on education and awareness, Guerlain transforms its passion for bees into a collective force for action, reaching both children and adults alike.

Bee School is evolving to better reflect the richness and diversity of pollinators around the world. Guerlain supports the mission of the Montreal Insectarium by contributing to the Espace pour la Vie Foundation — a leading institution in entomology. The Maison is integrating playful, adaptable modules enhanced by top-level scientific expertise. Guerlain reaffirms its commitment to uniting science, education, and creativity in service of a more sustainable world.

As Bee Ambassador, Charlotte Le Bon will be taking part in Guerlain’s new partnership with the Space For Life Foundation. Moreover, she will play an active role in other Guerlain initiatives on behalf of bees, through immersive experiences, artistic events and inspiring messages, reflecting the values she shares with the Maison.

This collaboration marks a new step forward in Guerlain’s ambition to combine artistic excellence with environmental responsibility.