Effortless and laid-back, the Amiri Pre-Fall 2025 campaign shows glimpses of different Hollywood stories, new narratives, rooted in a wardrobe that elevates vintage-inspired pieces and reimagines them for today.

Nodding to nostalgia, reinventing the past for the future, the collection itself reflects on golden eras of Hollywood, through playful hints of the 1970s reflected in textures of crochet and knit, elongated louche tailoring and sinuous, body-skimming evening dresses. Softened and distressed jersey tees mimic true vintage pieces, while custom insignia and patches are reminiscent of souvenirs, clothes with a life and their own story to tell. The ease of these images echoes the attitudes of the clothes – mellow workwear, relaxed athletic silhouettes, chilled and authentic.

Alongside, Amiri’s own timeless signatures – bandana prints, the MA Quad Monogram, iconic biker jackets and slick suiting. These pieces – like these images – meld today with yesterday, a sense of history with the spirit of now. Sunglasses from the new Amiri Eyewear collection — crafted in acetate with golden Art Deco-inspired detailing — punctuate the looks as the campaign’s hero accessory.

Captured on a bold cast of new faces, this campaign celebrates a collection of contrasts: like stills taken from a movie, in the golden light of sunset, they reflect the eternal appeal of Hollywood.