Patrick Dempsey becomes the official face of TAG Heuer Eyewear as he embodies the TAG Heuer spirit with unmistakable style and represents the rare convergence of performance, precision and timeless style. An actor, professional racing driver, and creative force, Patrick Dempsey has been a constant presence at the side of the Swiss luxury watchmaker since 2014.

Patrick Dempsey has never treated his role with TAG Heuer as a formality. This year, the connection deepens with the brand’s latest collection, created in partnership with Thélios, LVMH Eyewear Excellence. With the new collection, Patrick Dempsey brings his passion for performance and refined style contributing to its evolution, offering creative input and a vision rooted in both style and function.

The campaign opens with a nod to the brand’s deep roots in racing culture. In a striking image, Patrick Dempsey mirrors a legendary portrait of Jack Heuer holding a chronograph, a pose that has come to symbolize TAG Heuer’s forging role in motorsport history. The result is both timeless and fresh, a visual bridge between heritage and what comes next.

The TAG Heuer 2025 eyewear Collection leans into design, performance, and heritage, brought together through three distinct lines: Jack Heuer Line, pays tribute to a legacy of innovation in motorsport with 1960s-inspired pilot frames, Mini Vingt-Sept Line, a sleek elliptical steel hinge and bio-nylon temples, a nod to performance and precision, Shield Pro Line made for high-speed environments featuring a flexible bio-nylon frame with interchangeable lenses and subtle TAG Heuer emblems.