Titled “Dreams of Past Lives”, the self-portrait Pre-Fall 2025 ad campaign places Jisoo at the center of a series of imagined, AI-generated backdrops. 60s inspired and reimagined for today, the collection unfolds across scenes that feel both retro and futuristic – like memories of places that never quite existed. The result is nostalgic and futuristic, hyperreal and synthetic, with Jisoo flickering between dreamscapes.

Jisoo said, “Working with Han and self-portrait is always really inspiring; I feel completely empowered to be myself while at the same time having the freedom to tap into the different sides of my personality and style. There is a real sense of trust between Han and I, and I feel with this new campaign we have dreamt up something really new and refreshing.”

Jisoo moves through each scene in a series of looks that feel grounded in reality but touched by fantasy. She wears a nylon windbreaker over a gingham bandeau and houndstooth mini skort, a white blouse crafted from self-portrait’s signature lace styled with a cream denim beaded skirt, and a crisp white cotton mini dress paired with a Rattan Bow Basket Bag.

Each outfit offers a different glimpse of her echoing the mood shifts in the imagined worlds that surround her.