CHANEL NO.5 2025 FINE JEWELRY COLLECTION FILM
The emblematic Chanel fragrance gives rise to a jewelry ensemble where the purity of the diamond line is reinvented.
May 13, 2025
Echoing the visionary “Bijoux de Diamants” presented by Gabrielle Chanel in 1932, the Chanel 2025 No.5 collection transforms the perfume icon into a jewelry icon. Bold creativity, noble materials, masterful savoir-faire, Chanel’s legendary fragrance, created by Ernest Beaux in 1921, shares the same values as those of the jewelry world.
In 2025, the transformation of No.5 – into a gold and diamond number – is expressed with two remarkably glamorous creations, a shorter necklace that can be adjusted as a choker and a bracelet adorned with the three colors of gold: white, Beige and yellow. These pieces are accompanied by new yellow gold versions of a bangle, a ring and a single earring.
The originality of the signature pieces is magnified by an exceptional savoir-faire that is expressed through five emblematic codes for the No.5 collection. Indeed, Mademoiselle’s lucky number is adorned with diamonds like a ribbon of light. In its curve nestles a brilliant cut diamond with a closed setting, a signature of the House since 1932.
Chanel boldly reinterprets a jewelry classic: the timeless diamond line, with the signature of the iconic No.5. Inspired by the design of the 55.55 necklace, the necklace and bracelet adopt its emblematic codes: the line of round diamonds, the number 5 signature, the central closed-set diamond and the precious drop.
Echoing the stylistic language initiated by Gabrielle Chanel with her “Bijoux de Diamants” collection in 1932, the necklace suggests two ways of wearing, the short necklace and the choker, to highlight its femininity. In the center, Mademoiselle’s lucky number is entirely set with diamonds and holds in its curve a 0.30 carat diamond that is GIA-certified. These two creations are interpreted in white, Beige and yellow gold.
Recalling the golden color of No.5’s fragrance, Chanel reveals a unique Eternal No.5 interpretation with a bangle, a ring and a single earring in yellow gold.