Merging childhood influences with contemporary attitude, the Miu Miu L’Eté 2025 campaign reflects the brand’s signature irreverence and sensitivity. Experience the expressive language of garments, gestures, and gaze in a collection that reinvents summer dressing.

Childhood dress codes are reimagined with simple cottons, bold colors – pink, red and periwinkle – and playful details. Signature fabrics return – cotton poplin, piquet, check in different material, knit and leather – shaping silhouettes from classic to sporty, dressed to undressed. Aviator jackets and tennis skirts, blousons and panties, sundresses and polos and tailored ensembles in uniform greys are mixed and matched.

Continuing the dialogue begun on the Spring-Summer 2025 runway in Paris, the Miu Miu L’Eté 2025 collection continues the conversation with Petit Bateau, specialists in exquisitely crafted underwear since 1893. A tank top, boatneck t-shirt and briefs are all available exclusively to Miu Miu in ultra-soft, striped cotton jersey in dedicated co-branded packaging.

Accessories are similarly light-hearted. Shiny, block-heeled mary janes have a girlish charm. Sneakers with mismatched laces and clogs with authentic wooden heels are soft and eased. The Wander and Beau bags are reiterated in woven leather, the Aventure in natural suede, backpacks, reminiscent of school journeys, in primary-colored canvas and black and brown leather. Jewelry is inspired by flora and fauna and bag tricks add a finishing personalized touch. Eyewear is oversized, referencing a classic aviator.

Featuring Diana Silvers and Callina Liang, this film directed by Siân Davey captures the raw intimacy of sunlit moments and playful contradictions.