The Jacquemus ‘La Croisière’ Spring 2025 ad campaign is a 24-hour journey from Cairo to Aswan, drifting along the banks of the Nile while highlighting the beauty and treasures of Egypt.

Against river water and desert sand, Jacquemus silhouettes register as finely drawn sketches—tailored jackets, loose shirting, and airy dresses that hover between yesterday’s postcard warmth and today’s precision cut. Footwear is minimal—bare soles or flat espadrilles—letting fabric take precedence over flourish while lending the pictures an immediate, human touch.

Models Angelina Kendall and Mohamed Hassan bring the effortless looks to the forefront. Each image is captured through the lens of photographer Mohamed Sherif.