The Lacoste flagship store in New York City, spanning over 10,000 square feet, celebrates its historic presence and the close lasting ties that connect it to the United States. This new flagship is a showcase of Lacoste’s savoir-faire in the United States.

On the ground floor, visitors will find the Spring 2025 runway collection, the womenswear line, and an exclusive capsule available only at this flagship. Upstairs, the brand’s other collections are showcased around a deconstructed tennis court stretching from floor to ceiling – the scenography’s centerpiece – offering visitors a unique immersion into the Lacoste universe.

Footwear takes pride of place with a central display. A dedicated mural highlights the underwear collection. The polo shirt – an iconic piece invented by René Lacoste – is celebrated with a Polo Wall and display tables showcasing the full range of colors, materials, and cuts. A Sport Performance area also features all ambassador capsules, including those of Novak Djokovic and Daniil Medvedev.

The space offers visitors a unique immersion into the elegant world of the Crocodile, showcasing the full breadth of its collections while celebrating the brand’s rich heritage.