The Gucci Together Mother’s Day 2025 campaign captures the many ways love is expressed across generations.

For Mother’s Day, moments of closeness are captured in intimate home settings through candid conversations, recollections, and the natural rhythm of time spent together. The videos and imagery evoke the warmth woven into small yet meaningful acts, revealing the beauty of relationships that evolve, endure, and span lifetimes.

Accompanying these poignant vignettes is a curated selection of gifts from the House’s latest collections including GG Marmont accessories, Horsebit ballerinas, and Ophidia bags, complemented by Gucci Interlocking fine jewelry, and silk scarves. Thoughtfully chosen, each piece represents a symbol of appreciation, a gesture of love, and a celebration of the connections we cherish.

Camille Bidault-Waddington and her son Albert, Kim Gordon and her daughter Coco, and Yara Shahidi and her mother Keri are portrayed in moments of closeness through candid conversations, recollections, and the natural rhythm of time spent together.