Fendi For Yourself brings to life the dynamic relationship between the brand’s two icons; the Baguette and the Peekaboo. The campaign juxtaposes these two bags while capturing the fashion rivalry between the women who wear them. It celebrates individuality and personal style, with the Baguette and Peekaboo taking center stage.

The Peekaboo is a symbol of timeless sophistication and embodies Fendi’s commitment to craftsmanship, seamlessly blending sophistication and versatility. Designed for the empowered woman, this heirloom bag symbolizes iconic status, unparalleled craftsmanship, and timeless elegance.

The Baguette has been a cultural phenomenon, beloved for its playful spirit and ever-evolving creativity. The Ultimate #1 IT-Bag, essential for independent women, this iconic bag is defined by its millions of versions, fun and daring aesthetic, and youthful energy.

Showcasing the next generation of cultural icons, internet sensation Nara Aziza Smith alongside model Jordan Daniels, join forces with the global girl group Katseye to embody the distinct attitudes of Fendi’s signature bags.