Captured through the lens of acclaimed photographer Maria Thornfeldt and styled by Carlos Nazario, the Moose Knuckles Spring 2025 ad campaign follows a close-knit group rediscovering the great outdoors, celebrating freedom and connection against striking natural landscapes.

Designed for those who refuse to be confined by changing conditions, Spring continues Moose Knuckles’ evolution of engineered outerwear, offering versatility, protection, and lightweight layering solutions for unpredictable climates. The collection seamlessly integrates technical innovation with the brand’s signature edge, featuring pieces built to adapt from urban environments to the wild. Whether braving a sudden downpour or basking in the sun, every piece ensures an effortless transition without compromising on style.

Building on the brand’s commitment to innovation and sustainability, the Spring collection highlights the use of 100% GRS-certified recycled materials in its stretch nylon, rain, and ripstop fabrics—delivering durability and environmental responsibility in equal measure. Additionally, the collection prioritizes sun protection, with crinkle, ripstop, sun shield, and swim materials rated UPF 50 to guard against harmful UV rays, ensuring wearers are protected whether navigating city streets or remote trails.