The Giuseppe Zanotti Spring 2025 ad campaign is an evocative exploration of timeless artistry and modern sophistication.

Photographed in Paris by Henrik Purienne, the campaign exudes intimacy, confidence, and effortless allure. Centered on a carefree yet assured woman — a modern muse who embodies the natural sensuality and refined elegance of Giuseppe Zanotti’s designs — the imagery beautifully captures the essence of contemporary femininity.

At the heart of the collection are iconic styles that blend innovation with timeless beauty: the sculptural nude-effect sandal, the refined slingback, the hand-woven Intriigo, and the versatile flat. These designs celebrate Giuseppe Zanotti’s philosophy of blending thoughtful craftsmanship, modern relevance, and enduring elegance.

“With this campaign, I wanted to return to the essence of beauty —intimate, confident, and timeless,” says Giuseppe Zanotti. “Henrik Purienne’s lens perfectly captures the spirit of the collection: a celebration of natural sensuality, craftsmanship, and effortless elegance. True beauty is about authenticity and designs that transcend time.”

Through this campaign, Giuseppe Zanotti invites us into a world where beauty, confidence, and artistry converge, offering creations that celebrate femininity while redefining modern sophistication.