The campaign introduces Coach‘s Spring 2025 collection with a powerful message about having the courage to set the pace of your own life instead of racing to keep up with societal expectations of continuous progress.

“I love the freedom and spontaneity of the photography, the sense of a personal, stolen moment within a busy urban crowd. Elaine has a special talent for capturing these honest, unstudied and expressive images that I think feel very Coach,” said Creative Director Stuart Vevers.

The campaign illustrate the idea of living “On Your Own Time” through narratives that see our lead characters evolve from being overwhelmed by social pressure to feeling confident and empowered. They move through fast-paced city environments when their phones begin buzzing with a barrage of notifications: news alerts, social updates, and calendar invites that all demand they constantly keep up.

Elle Fanning, Nazha, Kōki, and Youngji Lee also appear in a series of moving images and still portraits captured by photographer Elaine Constantine. With these images, Constantine captures the same feeling of temporal flux, with the subjects appearing at ease in the midst of a bustling city setting.

“On Your Own Time” features pieces Vevers designed for Coach’s Spring 2025 collection, which was inspired by the vitality and fluid nature of New York City style, as well as a selection of evergreen favorites from the house. These include the new Chain Tabby, the Brooklyn, Empire and Teri bags, as well as Coach’s new Soho Sneaker, inspired by the cross-training styles of the early ’90s. Handbags and footwear are complemented by trench coats, leather blazers, patchwork denim, and more tailored pieces from the Spring 2025 collection.