PROENZA SCHOULER SPRING 2025 AD CAMPAIGN

PROENZA SCHOULER SPRING 2025 AD CAMPAIGN

Jack McCollough and Lazaro Hernandez move toward a more expressive approach for the Spring collection.

February 4, 2025

The Proenza Schouler Spring 2025 collection explores craft, color, and print with precision, balancing urban structure with a sense of wanderlust. This season, the act of reconstruction takes center stage, where reduction has defined the past, now comes the process of building anew.

Stripes emerge as a defining motif, referencing both Barnett Newman’s bold compositions and traditional maritime patterns. Prints vary from painterly abstractions to delicate florals, modernized by unexpected contrasts such as floating sail-like panels. Frayed fringe appears throughout, its raw edges punctuated with grommets, adding a tactile quality to the collection.

Belts take on a sculptural role, crafted in sturdy black leather and woven into the garments themselves. These structured accessories redefine soft, pleated jerseys in pastel hues, bringing contrast through construction. Meanwhile, glitch-inspired silk prints coexist with embroidered feathers, and technical knits are paired with hand-shredded silk organza skirts, underscoring the collection’s interplay between handcrafted elements and machine-made precision.

Shoes cover a wide spectrum of silhouettes, offering variety and depth within the Proenza Schouler lineup. The Proenza Schouler x Sorel Caribou Mule and Chelsea Boot stand alongside Tee sandals, monogram sneakers, classic loafers, soft leather slippers, and pointed-toe kitten heels. This diverse footwear selection reflects the season’s overall narrative, one that moves between structure and fluidity, strength and softness, classicism and modernity.

The collection does not abandon its foundation but instead reimagines it, creating a dialogue between precision and fluidity, functionality and embellishment.

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