LOUIS VUITTON 10-YEAR PARTNERSHIP WITH FORMULA 1
LVMH has joined Formula 1 as a Global Partner for 10 years from 2025, welcoming Louis Vuitton as an official partner.
February 3, 2025
Louis Vuitton will be immersed in F1 weekends, including prominent trackside signage – a first for Louis Vuitton at a sporting event. They will also have a key role in celebratory moments such as the opening ceremony and on the podium, where their famous Louis Vuitton Trophy Trunks will be presented to celebrate the top three drivers’ achievements.
Stefano Domenicali, President and CEO, Formula 1, said: “We are thrilled to welcome Louis Vuitton as title partner for our first 2025 race. This is a partnership between two global icons linked first and foremost by their great passion for innovation, excellence and creativity, which makes them two exceptional timeless stories.
The new Trophy Trunks, covered by the emblematic monogram, will be emblazoned with the iconic “V” in a unique local color scheme for each race against the classic brown background.
Louis Vuitton established a famous connection with Formula 1 when the House developed and presented the first Trophy Trunk, through a partnership with the Automobile Club de Monaco, at the Monaco Grand Prix between 2021-2024. That symbol of triumph has subsequently rolled out across some of the world’s preeminent sports competitions, including football, sailing, and the Olympics.
Louis Vuitton’s partnership with Formula 1 is a key element of the Global LVMH Partnership, which represents the shared pursuit of excellence at a time when fashion, culture, entertainment, and sports are converging like never before.


