VIVIENNE WESTWOOD SPRING 2025 AD CAMPAIGN

VIVIENNE WESTWOOD SPRING 2025 AD CAMPAIGN

Vivienne Westwood's new campaign, photographed by Juergen Teller, is shot against backdrops and playful sets by Bernhard Wilhelm.

January 22, 2025

The Vivienne Westwood Spring 2025 ad campaign feature portraits that transcend the mundane and show the elegance of individual spirit.

“Fashion is about beauty and joy; it links us to each other, which is important for the world we live in,” said Creative Director Andreas Kronthaler.

The campaign is inspired by an image of Diana Vreeland standing in a red room; a jungle backdrop, referencing Juergen’s imagery of gorillas in their natural habitat – bringing the outside inside. It pays homage to the glamour of Marlene Dietrich poised in a studio, destroying her own effigy in an evening gown. Transparency and tulle nods to the grand dame of haute couture, Madeleine Vionnet.

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