MIU MIU 2025 CHINESE NEW YEAR FILM

MIU MIU 2025 CHINESE NEW YEAR FILM

Experience The Encounter, Miu Miu’s Chinese New Year 2025 celebration, directed by acclaimed filmmaker Shujun Wei.

January 14, 2025

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Miu Miu celebrates the 2025 Chinese New Year, welcoming the Year of the Snake, with the short film The Encounter featuring Miu Miu brand ambassadors, Liu Haocun and Zhao Jinmai.

Set against the backdrop of Yi Lau Yi, a bustling Cantonese tea restaurant in Beijing, the story captured the two actors in a whimsical scene as they are entertained by a local three-piece band. When, almost magically, the musicians and other diners vanish, the playful pair is left to explore the empty space – dancing, creating music, and wandering through a fantastical dreamscape all their own – making a celebratory tribute to the Year of the Snake.

The collection captures a spirit of joy and optimistic, mirroring the celebratory moment. It features oversized sweaters and blouson jackets, preppy tweeds and checks, jewel-encrusted denim, aged leather and cotton poplin shirts and shorts all styled with signature ballerinas, loafers, strappy kitten heels, Plume and New Balance x Miu Miu sneakers, glamorous opera gloves and delicate pearl chains. The Penny, Wander and Arcadie bags – offered in exclusive iterations – take center stage, accompanied by baseball caps, rose-tinted eyewear and playful bag charms, including a crochet-knit serpent and, in select stores, personalized Chinese knots. Logoed zip-front hoodies, T-shirts and cotton underwear in lucky red are also available to commemorate the occasion.

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