The Erdem Pre-Fall 2025 collection marks the first artist collaboration for the designer, combining Kaye Donachie’s visual world of painterly brush strokes with Erdem’s handwriting.

Delicate hand-drawn motifs, created by Donachie, have been thoughtfully incorporated using overprinting techniques and hand-embroidery that evokes couture techniques.

Silhouettes are sculptural and voluminous, with a focus on modernity through relaxed draping and workwear-inspired details. The Bloom bag is reimagined in a new silhouette that feels equally casual and versatile as it does precious. The classic Bloom bag is introduced in new hues, dark grey leather in medium and firebrick red leather, rich malbec and teal velvet in mini.

There is a tension between the skeletal cotton tulle gown covered in organza flowers and the hand-embroidered crushed satin strapless iteration which evokes Donachie’s painterly language. Distinctive square drapes reference peeling canvas edges, capturing a raw, unfinished aesthetic that feels both timeless and modern.

The collection provides a physical canvas for Donachie’s work. An exploration and celebration of art, fashion, and the intersection between the two.