Further exploring and expanding the idea of character study, the Loewe Resort 2025 ad campaign is a nod to traditional fashion portraiture, feature the ever-evolving community of creatives including Ambika Mod, Ayo Edebiri, Baifern Pimchanok, Drew Starkey, Leo Woodall, Richard Gadd, Rose Wylie and Sue Kroll.

Embodying human archetypes, the campaign features a cast of performers representing a series of human stereotypes—sea captain, ballroom dancers, leather daddies, scuba diver, medieval knights, jockey, the gardener, body builders, rowers, ballet dancer, the surfer, the biker, the dirt bikers, the biker gang and rugby players.

Characters are defined by what they wear: an air of Americana pervades the menswear, while womenswear is all about class—slinky draped dresses and leather. Boat shoes, furry pumps and sandals are pictured as still lifes amongst the costumes worn by the performers, nodding at odd pairings without the need of human presence.