BOTTEGA VENETA RESORT 2025 AD CAMPAIGN

BOTTEGA VENETA RESORT 2025 AD CAMPAIGN

The latest campaign is a playful mix of retro influences and modern sophistication from Matthieu Blazy.

November 8, 2024

The Bottega Veneta Resort 2025 collection, led by Matthieu Blazy, brings forth a vibrant mix of eclectic inspirations, embracing nostalgia with a twist.

The collection is characterized by a wide range of textures, prints, and silhouettes that clash and harmonize in unexpected ways. One standout look features an oversized plaid jacket with a soft shearling collar, layered over a mismatched pink checkered shirt. The ensemble creates a deliberate contrast between structure and softness, reflecting Blazy’s playful approach to pattern mixing.

Blazy’s exploration of tailoring is both subversive and refined. A boxy double-breasted gray blazer paired with a bold red checkered collar challenges traditional power dressing norms, injecting a sense of relaxed elegance. The exaggerated proportions of the blazer, combined with sleek trousers, offer a fresh take on classic menswear staples, making them feel new and exciting.

A highlight of the collection is the voluminous yellow-and-black gingham dress, cinched at the waist and topped with a sharp black blazer. This combination of fluidity and structure speaks to Blazy’s mastery of juxtaposition—the clash of casual gingham with the formal blazer creates a look that feels both nostalgic and fashion-forward. The outfit is further elevated by the addition of a bright red crossbody bag, giving it an element of playfulness and visual intrigue.

With a mix of eccentricity and refinement, Bottega Veneta celebrates the pure joy of self-expression, reminding us of fashion’s true essence: the thrill of dressing up.

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