The Balmain Resort 2025 collection celebrates both his enduring love for the house and his distinctive style, now intricately “signed” across men’s and women’s pieces in his own elegant cursive script.

Rousteing’s penmanship is woven throughout the collection, blending Balmain’s established signatures with fresh seasonal elements. His hand-scribed phrases, such as ‘Je t’aime’ and ‘Amour’, appear in various forms: as crystal-embroidered text on nude-effect trompe l’oeil dresses, as brass-toned metal brooches on pristine bouclé jackets, and as intarsia on monochrome piped-sleeve tops and suiting. In a standout men’s piece, his script shapes both the word ‘Amour’ and a deep-V neckline on a regal, scripted coat, while ‘Toujours’ is inscribed along the edge of an intricately embellished jacket, underscoring a continuous thread of love and dedication to his craft.

The collection is filled with witty, atelier-inspired details that reference the world of couture. Pins and pin cushions appear as amulets, jewelry, and hardware on shoes. Tape measures transform into spiraling metal earrings and structured neckpieces, while playful handbag designs mimic sweatshirt necklines. Rousteing’s creative fusion of leather bikers with denim truckers and double-neck sweaters speaks to his innovative approach, bringing together traditional craftsmanship with a fresh, playful twist.

Rousteing describes the collection as his “letter of love” to Balmain, akin to renewing vows in a longstanding relationship. Through this Resort 2025 collection, the Creative Director celebrates his deep connection to Balmain’s legacy while leaving a personal, indelible mark on each piece—a testament to his vision and devotion to the house.