The Rabanne Fall 2024 ad campaign is features a colour shoot in the streets of London. Just as London is a melting pot of cultures, her wardrobe is a melange of different inspirations.

After the very couture message of the previous collection, Julien Dossena delivers here a very personal collection. And this is how he created it, starting with his favorite pieces. Those essentials and remixed staples that are immediately desirable.

For this collection, he drew inspiration from real, everyday life – as in this song by Suzanne Vega, who observes a scene in a café. The outdoors is essential in this collection, with a very urban mood. The outerwear and everyday pieces demonstrate this. Finally, streetstyle is a very important starting point for the collection, with the observation of looks during fashions weeks in the 90s.