To celebrate the 50th year of Elsa Peretti designs, Tiffany & Co. is adding the iconic Elsa Peretti Bone cuff as part of the ongoing With Love, Since 1837 campaign. The iconic Bone cuff illustrates Elsa’s design ingenuity and creativity.

An icon since its introduction over 50 years ago, the Bone cuff is as modern today as ever. Powerfully feminine and worn with effortless ease, Elsa Peretti’s groundbreaking design is sculpted to conform to the left and right wrists—an intentional decision that allows the cuff to become one with the body. Mixing the extraordinary with the ordinary, the With love, Since 1837 campaign images take inspiration from Gene Moore’s whimsical window displays. The floating hand gestures upward, paying homage to Peretti’s quintessential poses when she had a career in modeling. Further evolving this concept, the new campaign imagery features a ladybug on the index finger, a tribute to an emblematic Bone cuff advertisement that was shot by Elsa’s close friend and creative collaborator, the legendary photographer Hiro.

Few designs maintain their style and beauty for decades, but Peretti’s jewelry and objects continue to endure. The Bone cuff is one of those designs, with its sensual, sculptural form that defines her pioneering vision. Over the years, it became one of the most important icons in jewelry history, honored in permanent collections of leading museums and worn by the world’s most celebrated figures.

To commemorate the designer’s 50th anniversary, Tiffany & Co. debuted special creations through the course of 2024 and into 2025, reissuing some of the designer’s most beloved icons with exceptional gemstones and in bold scales, including unique pavé diamond Bone cuffs.

Each a testament to her influence as one of the industry’s most powerful and enduring creative forces, the special creations are available at Tiffany & Co. stores globally or on Tiffany.com.