British footballer and style icon David Beckham, who appears in his first campaign with BOSS for Fall 2024, along Nigerian singer-songwriter Burna Boy and South Korean actor Lee Jong-suk join the cast this season.

Ever since the launch of #BeYourOwnBOSS campaign, BOSS has championed the call for individuals to lead a self-determined life driven by style and confidence. For the upcoming Fall season, the brand shifts this message, taking it one step further, because having the power within to find your voice and be your own BOSS isn’t just a one-off commitment: It’s for life.

“It’s great to be a part of this BOSS campaign for Fall/Winter 2024, marking an exciting start to my long-term ambassadorship with BOSS,” said David Beckham.

In the new campaign, the talent — decked out in the latest BOSS styles — reveal their own guiding principles throughout their lifelong journey. The Fall assortment offers a full wardrobe selection for all occasions, fitting seamlessly within the needs of a 24/7 lifestyle. Signature BOSS suiting is reimagined with strong, modern silhouettes, which provide a fresh perspective that feels perfectly tailored to the colder months to come. In the campaign, we see each talent individually committing their guiding rules to pen and paper.

The new Fall/Winter 2024 collection is now available at BOSS stores worldwide, at boss.com, and through wholesale partners.