An icon meets a legendary fragrance, Rihanna takes her place as the new Christian Dior J’adore muse with the unveiling of this new fragrance film. The story of a metamorphosis and a coronation, a fusional encounter between a pop idol and a legendary perfume.

Bathed in the gold of Versailles, she is an unclassifiable queen, a dazzling incarnation of triumphant femininity. The hall of mirrors is her catwalk. Rihanna transforms into a unique goddess, without limits and without boundaries, a noble incarnation of J’adore. The fragrance of a dream in gold, which Rihanna has always loved, as if it were destined for her.

“With J’adore, everything was focused on gold and light,” said Steven Klein. “I wanted to create a visual dialogue between the classical style of the 18th century and Rihanna’s incredibly contemporary beauty. This film invents a new universe that bridges several worlds and several eras and manages to achieve a natural and radiant universal appeal.”

All the gold of J’adore in a pure, essential concentrate, a perfume essence with solar and intense floral notes. Francis Kurkdjian, Parfum Dior’s Creative Director, showcases the beauty of the flowers of J’adore, amplifying their nuances and accentuating their colours.

Full of roundness and curves, the iconic J’adore necklace has been restyled to reflect the warmth of the scent, transforming into an organic and precious metal that undulates and hugs the glass of the L’Or de J’adore bottle.