Presenting the Gucci Fall 2024 campaign presented in a more intimate setting where every element works in enhancing the conversation between personalities and clothes.

The Fall Winter 2024 collection presents a landscape of harmonious contrasts. Rich wool coats are juxtaposed with slip dresses adorned with delicate embroidery, merging sensuality with strength and defying conventional notions of femininity. Soft, earthy tones are highlighted by unexpected bursts of color as each look plays with proportions and clean-cut silhouettes.

Accessories continue to explore the House’s heritage inspired narrative recalling the atmosphere in the era of its origins. Taking center stage in the campaign is the new Gucci B bag. With a relaxed and oversized silhouette and medium-length shoulder strap with double snap hook hardware, this style evokes the aesthetic of a series of archival predecessors, first seen in an artisan’s notebook from as early as the mid-1950s.

Also featured in the campaign is the GG Milano. The new top handle handbag by Creative Director Sabato De Sarno which debuted at the Fall Winter 2024 fashion pays tribute to the vibrant city that has inspired it.  Adding depth to this homage, the GG Milano bag celebrates Milan for its art, fashion and design, each stitch infused with the essence of the city’s creative energy.

The timeless Gucci Jackie in new color iterations continues to explore the House’s heritage-inspired narrative, while the half-moon bag grounds the Creative Director’s contemporary vision of day-to-night elegance.