For Fall 2024, Salvatore Ferragamo returns home to Florence, locating the vision for the season within the context of its past. “There is a sense of connection to the directness of his work,” explains Maximilian Davis. “During the time we’re in, that’s what people are looking for – and I am interested in seeing real people in Florence, and how they wear Ferragamo.”

The runway collection is dissected and reassembled to reflect that spirit: a wardrobe created to exist within the world today. Exploring the city from the Palazzo Spini Feroni – the 13th century building which Salvatore Ferragamo transformed into the brand’s headquarters in the 1930s – to the local piazza outside; the sculpture garden at the Loggia dei Lanzi – home to world-renowned Renaissance masterpieces – to the Caffè opposite, this is a celebration of simultaneous realities: of modernity and heritage, of the ordinary and extraordinary.

The iconic Raquel Zimmermann – a contemporary version of the Renaissance beauty archetype – takes centre stage in the story. She appears alongside the likes of Peter Saville – who has long been a Ferragamo client and who recently oversaw the modernization of the house’s logo – and friends of the house including muse Lina Zhang and scholar and creative consultant Maïa Tellit Hawad.