For the Versace Fall 2024 ad campaign, Donatella Versace returns to Los Angeles with her family of next generation Versace women and men who appear in the iconic hallways and rooms of the Chateau Marmont hotel.

“This campaign was shot at the Chateau Marmont in Los Angeles—the perfect place for the Versace clan to hang out. I love seeing our clothes in action on these amazing models, celebrating their different characters. You know they are having a great time! But like the Chateau, Versace keeps all their secrets,” said Donatella Versace.

Ready-to-wear pieces featured in the campaign center around the collection’s feeling of rebellion; pure, tailored lines juxtaposed by luxurious fabric choices. A considered wildness, as Donatella says, where tailoring is disrupted with drape and print. Deconstructed and distorted with embroidery, jacquard and hidden linings, and Atelier Versace fabrics shredded into new luxurious tweeds. Sharp white pointed swallow tail collars accent women’s light chiffon shirts and dresses. The House’s signature precision of cut generates the collection’s inherent strength, whether it’s a dress with a slash opening high to the hip, or a men’s hourglass tailored jacket worn with slim pants and knee-high boots. Rich lipstick red is the season’s color and is used in leather and cady dresses, tweed jackets and skirts, and men’s mohair knitwear.

The campaign introduces Kleio, the House’s new ultra-soft, pillow-like crossbody bag. In the hands of the young cast, Kleio shows its diverse personality as a sumptuously soft yet impactful day-to-evening style with a firm hit of iconic Versaceness—it’s elevated with an edge. The Kleio is the latest addition to the Medusa ’95 bag family, each defined by exquisite craftsmanship and materials, and the Medusa ’95 House code that sits in bright golden metal to the front of designs.