For Fall, Hugo join forces with Istanbul-based streetwear label Les Benjamins to launch a collection that explores interculturality – where East meets West.

Hugo x Les Benjamins is a tribute to the rich tapestry that defines our global narrative. By combining bold and eclectic Middle Eastern aesthetics with the modern mood of Hugo’s tailoring, this capsule of street looks and accessories invites wearers to embark on a stylistic journey inspired by history, curated by culture, and tailored by tradition.

The 18-piece selection comprises statement-making men’s, women’s, and gender-neutral styles. In menswear, highlights include a raw-edged co-ord, a varsity-style bomber jacket and a boxy double-breasted suit, along with laid-back pieces including graphic T-shirts and a swan-motif sweatshirt. A co-ord set – with a tailored blazer and matching skirt – also features in the womenswear offering, which includes other bold designs such as wide-leg pants, tank tops, hosiery, and a contemporary take on the classic white shirt. The gender-neutral segment of the capsule features a striking black trench coat and casual-cool bucket hat.

Throughout the collection, recurring iconography weaves a story of love, unity, and trust. A sketched swan emblem serves as a symbol of unity between Turkey and Germany, while embroidered rose details signify the enduring love that connects families and partners, despite the distances that may separate them. A double-key insignia also stands out, acknowledging the strength of the “Key Kids” – the children of Gastarbeiter, who wore their home keys around their necks. Complementing these rich motifs, the Hugo x Les Benjamins logo tag adds a signature touch to each piece, uniting the collection under a banner of collaborative excellence.